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Web Survey Bibliography

Title A look at four important methodological questions for online research
Author Frede, S.
Source Quirk's Marketing Research Review, November 2008, pp. 62
Year 2008
Access date 31.08.2010
Abstract

The impact of several online research practices - including sending survey reminders, use of generic survey invites and excluding partial completes - is examined, with the aim of developing methods to improve statistical rigor.

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Year of publication2008
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)